Continental’s FIFA World Cup programmes have featured a contribution to society in the host countries since 2010. Interface Marketing has developed and managed respective programmes on behalf of Continental.
In 2010, 24 young people with a township background were given the chance to train as guides and develop skills to sustain themselves and their families. In 2014, Continental supported “Projeto UERÈ” and thereby helped improve the education of traumatised children in Brazilian favelas; on site in the Maré in Rio favela and off site through setting up an e-learning platform for the revolutionary pedagogic concept developed by the founder of UERE, Yvonne Bezerra de Mello.
FIFA WORLD CUP SOCIAL RESPONSIBILITY PROGRAMMES