On behalf of Weltklasse Zürich and Swiss Athletics, Interface Marketing created and launched the most successful sports grassroots programme in Switzerland, involving more than 120 000 participants at more than 800 events in 2014 and 2015.

UBS KIDS CUP

Together with its partner agency Perron8, Interface Marketing set up public viewings as an activation for UBS, one of the national sponsors of UEFA EURO 2008™, in 16 Swiss cities. Nearly one million visitors enjoyed the games in arenas all over Switzerland.

UBS ARENA 

UEFA EURO 2008™

Interface Marketing has developed a grassroots programme to allow children in elementary schools and playschools to get in touch with classical music in an age-appropriate and playful way. The test run in the canton of Zug was most successful: All (100 %) of the teachers of the participating classes wish for the programme to be repeated.

KIDS&CLASSIC

Continental’s FIFA World Cup programmes have featured a contribution to society in the host countries since 2010. Interface Marketing has developed and managed respective programmes on behalf of Continental.

In 2010, 24 young people with a township background were given the chance to train as guides and develop skills to sustain themselves and their families. In 2014, Continental supported “Projeto UERÈ” and thereby helped improve the education of traumatised children in Brazilian favelas; on site in the Maré in Rio favela and off site through setting up an e-learning platform for the revolutionary pedagogic concept developed by the founder of UERE, Yvonne Bezerra de Mello.

CONTINENTAL

FIFA WORLD CUP SOCIAL RESPONSIBILITY PROGRAMMES